Cleron Partner Programme

Cleron · Partner programme

Distributors, dealers and contractors · 2026

The six PolVita and AllerClean products lined up on a light-wood surface

Bring probiotic cleaning to your market.

Partner programme for distributors, cleaning-supply dealers and cleaning contractors across Asia.

Partner programme · 2026PolVita · AllerClean
A staff member spraying PolVita Protective Indoors Spray onto a classroom table and wiping it
The opportunity

A different kind of product to sell.

Your customers already buy cleaners and disinfectants. PolVita doesn't compete with them. It adds a layer they've never had.

Disinfection works on contact and stops when it dries. PolVita leaves beneficial bacteria on surfaces that keep working for up to 14 days. That gives you something new to offer every account you already serve, without asking anyone to drop their current supplier.

Not a replacement sale. An add-on to every account you already have.
The opportunity01
Why now

Probiotic cleaning is the next shift in environmental hygiene.

In Europe, it has moved into the mainstream. In Asia, it has barely begun.

Illustrative. Pollet has developed probiotic cleaners since the 1990s, and they are now used across European hospitals, hotels and childcare. Germany's Robert Koch Institute includes them in its hospital hygiene recommendations.

Why now02
The early-mover advantage

Be the first name your market knows.

Most facilities in Asia still rely on conventional cleaners and disinfectants alone. Probiotic cleaning is still rare here, so the partners who start now get to define it.

  1. Shape the category.The first supplier to explain probiotic cleaning becomes the one customers trust on it.
  2. Win key accounts early.Build relationships with schools, hotels and facility managers before other suppliers arrive.
  3. Sell something most competitors don't.Stand apart from catalogues full of similar chemical products.
  4. Grow with the trend.As awareness rises in Asia, early partners are already established.
Early-mover advantage03
The size of the opportunity

A large market, turning greener.

US$117 bnAsia-Pacific cleaning products market in 2025, forecast to reach US$207 bn by 2035, growing 5.9% a year.
US$3.2 bnAsia-Pacific eco-friendly cleaning in 2025, the fastest-growing region worldwide at 10.8% a year to 2035.
US$8.5 bnGlobal microbial-based cleaning products by 2030, up from US$4.6 bn in 2023, growing 9.2% a year.

Sources: Global Market Insights, Asia Pacific Cleaning Products Market and Eco-friendly Cleaning Products Market reports; 360iResearch, Microbial-based Cleaning Products Market (2024).

Market size04
Where Asia stands today

A small slice, growing fastest.

Eco-friendly products make up less than 3% of what Asia-Pacific spends on cleaning, yet they're the fastest-growing part of the market.

Probiotic cleaning sits inside that green slice, and in Asia it's still rare. As buyers shift towards safer, more sustainable products, early partners are positioned to capture that growth first.

Share calculated by Cleron from Global Market Insights figures (US$3.2 bn of US$117.2 bn, 2025).

Where Asia stands05
Who we're looking for

Three ways to partner.

1

Country distributors

Established companies ready to build PolVita and AllerClean in a territory, with their own sales team and customer base.

2

Cleaning-supply dealers

Janitorial and hygiene wholesalers who want to add a differentiated, certified range to their catalogue.

3

Cleaning contractors

Service companies who use the range on their client sites and offer it as a premium, longer-lasting hygiene standard.

Partner types06
Territories

Where we're looking for partners.

CHINAINDIASOUTHEAST ASIATaiwanHong KongMalaysiaSingaporeCleron HQ
Priority: Malaysia, Hong Kong, TaiwanTarget: China, India, all of Southeast Asia

We're building partnerships across China, India and every Southeast Asian market, starting with Malaysia, Hong Kong and Taiwan.

Territories07
The brand behind the range

Eight generations of cleaning science.

1763Pollet founded in Belgium. The oldest family business in the country.
1990sPollet's laboratory begins developing biotechnological cleaners with enzymes and probiotics.

Under its Probiotics BY POLLET charter, Pollet commits to probiotic products whose added value has been demonstrated through a rigorous scientific approach.

Germany's Robert Koch Institute has included probiotic surface cleaners in its official recommendations for hospital hygiene and infection control.

The brand08
How PolVita works

A living layer that stays on the surface.

Day 0
  1. 1Spray
  2. 2Multiply
  3. 3Crowd out
  4. 4Stay up to 14 days

PolVita's natural, non-GMO bacteria form a protective microflora that crowds out other microbes by competitive exclusion, and keeps breaking down dirt and odours for up to 14 days. AllerClean uses selected probiotic strains to break down the proteins in common respiratory allergens.

How it works09
The range

Six products, two ranges.

PolVita Protective Indoors Spray
Indoors SprayAll washable surfaces
PolVita Protective Sanitary Spray
Sanitary SprayWashrooms, descaling
PolVita Protective WC Gel
WC GelToilet bowls, urinals
PolVita Protective Neutral
NeutralFloor concentrate
AllerClean Textile Spray
Textile SprayFabrics, allergens
AllerClean Surf Spray
Surf SprayGlass, high surfaces

Full specifications, pH, scents and formats are in the Cleron product catalogue.

The range10
Independent proof

Claims your customers can check.

Who verified itWhat they confirmed
TURI, University of Massachusetts (USA)14-day surface persistence of the probiotic colony
EFSA, European Food Safety AuthorityPolVita strains harmless under ingestion, skin contact and inhalation
Robert Koch Institute (Germany)Probiotic surface cleaners included in official hospital hygiene recommendations
EU CLP Regulation 1272/2008No hazard classification, no pictograms, no protective equipment required
Ecologo certificationCleaning performance and environmental responsibility
Pollet sa, BelgiumNatural, non-GMO, antibiotic-sensitive strains

AllerClean: 85–100% allergen degradation within 2–5 days in in-vitro tests, with at least 10 days of effect on surfaces.

Independent proof11
An empty indoor soft-play structure in a mall
Who buys it

Customers you already serve.

Preschools and childcareShared surfaces, small hands, anxious parents.
Indoor playgroundsHigh-touch play structures used all day.
Hotels and hospitalityRooms, soft furnishings and allergy-sensitive guests.
Offices and facilitiesWashrooms, desks and shared spaces.
Clinics and care homesGeneral areas, outside high-risk zones 3 and 4.
HomesFamilies with young children or allergies.
Who buys it12
Why it's easy to sell

Five reasons customers say yes.

  1. Nothing to replace.It's added after disinfection, so customers keep their current supplier and you don't have to displace anyone.
  2. Nothing to retrain.Same methods, same frequency, same equipment. Staff just swap the product.
  3. No hazard labels, no PPE.No pictograms under EU CLP and no protective equipment for cleaning staff.
  4. A result people notice.Surfaces stay visibly cleaner and fresher between cleans, for up to 14 days.
  5. Third-party proof.EFSA, Robert Koch Institute, TURI and Ecologo back the claims.
Why it sells13
What partners get

We help you sell it.

1

Marketing materials

Ready-made flipbooks, product photography and social content you can use with your own customers.

2

Free samples and demo kits

Samples for your sales team to put in front of prospects, so customers can try before they buy.

3

Technical backing from Pollet

Access to Pollet's product documentation and technical verification when customers ask detailed questions.

Partner support14
Ready-made sales tools

Three books, ready to share.

Product catalogue
Product catalogueEvery product with specifications, uses and a selection guide.
Operator deck
Preschools and playgrounds deckA 20-page sales story for early-years and play operators.
Home guide
Home usage guideA parent-friendly guide for consumer and retail customers.

Each book works on phones and desktops, and can be shared as a link.

Sales tools15
Selling it right

How to talk about the products.

Say

  • "Crowds out other microbes"
  • "Works for up to 14 days"
  • "Use it after disinfection, as the last step"
  • "AllerClean breaks down allergens"
  • "Reduces the risk of surface transmission"

Don't say

  • "Kills germs" or "kills viruses"
  • "Replaces your disinfectant"
  • "Prevents infection"
  • "Eliminates allergens"
  • "Safe for hospital high-risk zones"

PolVita and AllerClean are detergents, not disinfectants. Accurate claims protect your customers, your reputation and ours.

Selling it right16
Becoming a partner

From first call to launch.

  1. EnquireTell us about your company, your territory and the customers you serve.
  2. Introductory callWe learn about your market and walk you through the range.
  3. Try it with your customersWe send samples and demo kits so you can test the response first-hand.
  4. Agree the partnershipWe discuss territory and terms together.
  5. LaunchYou go to market with our marketing materials and Pollet's technical backing.
Becoming a partner17
Partner questions

What partners ask us.

Is PolVita a disinfectant?

No. It's a detergent, not a biocide. It's positioned as an additional layer after cleaning and disinfection.

Will my customers need new equipment?

No. The sprays are ready to use and the floor concentrate works with existing mops and floor scrubbers.

Where shouldn't it be used?

Pollet doesn't recommend probiotic cleaners in high- and very-high-risk hospital zones (zones 3 and 4).

Can I get technical documentation?

Yes. Partners have access to Pollet's product documentation, and we route detailed technical questions to Pollet.

What do I need to get started?

An enquiry. We'll start with a call to understand your market, then send samples.

Partner questions18

Let's talk about your market.

Authorised Asia distributor of Pollet sa, Belgium, est. 1763.

Cleron Asia80 Playfair Road
Kapo Factory Building, #05-01
Singapore 367988

Partner enquiries welcome from across Asia.

PolVita · AllerCleanPartner programme · 2026

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